User Acquisition
Posted 3 weeks ago


We’re looking for a passionate and highly organized UA Specialist for our studio in Bucharest.

You will join the Instant War team and have an important role in the growth of the project. Instant War is part of the new generation in Massive Multiplayer Online Strategy Games. Set in modern times, the cross-platform game allows players to take command of vast armies using cutting edge technology:



  • Managing the full user acquisition process for a mobile game: planning and execution all UA campaigns across multiple mobile channels and ad platforms
  • Produce comprehensive UA reporting, analyze ROI and identify new opportunities to acquire new users
  • Experiment and analyze campaigns for existing and upcoming games
  • Stay on top of industry trends and best practices across a variety of marketing channels such as Facebook, Snapchat or TikTok
  • Researching new UA channels, creative resources, and tools to streamline marketing efforts


  • Strong experience in paid digital marketing and media buying (3+ years)
  • Extensive knowledge of various mobile marketing channels such as Facebook, Google Ads
  • Hands-on experience creating and optimizing campaigns on multiple channels
  • A strong customer focus and a keen eye for creativity that drives results
  • Excellent analytical skills and outstanding attention to detail
  • The ability to communicate and express yourself in English
  • Be proactive: a desire to suggest new ideas and take the lead on projects, or explore opportunities.



  • Agency background or experience working with digital media agencies
  • Experience in SEO or ASO

Job Features

Job CategoryUser Acquisition

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